AWR and Rohde & Schwarz Japan Enter into Sales Partnership Agreement

(Business News & Technology News, 26 Nov 2008)

AWR and Rohde & Schwarz Japan K.K. have announced a partnership in Japan to deliver customized hardware/software solutions. AWR software and Rohde & Schwarz test equipment will be combined to produce solutions ranging from component characterization through sub-system and system verification.

Under the terms of this partnership, which takes effect December 1, 2008, the companies will provide customized platforms that combine Rohde & Schwarz test and measurement equipment with AWR's high-frequency design software to produce unique simulation and measurement solutions. Rohde & Schwarz Japan will offer AWR products bundled with its test and measurement equipment through its extensive sales and support organization in the country. AWR Japan will continue to be the primary direct sales channel in Japan for AWR's microwave and RF design software solutions and will provide all post-sales customer support.

"Our partnership with AWR synergizes the strength of both companies," says Guenther Loll, Managing Director of Rohde & Schwarz Japan. "The integration of test and measurement products from Rohde & Schwarz and the AWR Design Environment will help our customers to design and test RF and microwave circuits more efficiently and bring them faster to the market."

"Rohde & Schwarz is recognized as a world leader in measurement products for research, development, production, and service," says Ron Patston, Executive Vice President of Asia Pacific operations for AWR. "Our cooperative efforts in Japan will benefit our mutual customers by broadening the scope of hardware/software platforms available there."

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