NeuStar to Deliver Interconnected Mobile IM Services for Celcom in Malaysia

(Business News & Technology News, 18 Nov 2008)

Celcom (Malaysia) Berhad, one of the leading mobile communications providers in Malaysia, has selected NeuStar Inc. to deliver a range of "interconnect-ready" mobile Instant Messaging (IM) services to its customers.

Using NeuStar's suite of IM solutions and broad range of clients, Celcom's customers will have instant access to Yahoo! Messenger from their mobile handsets so they can be online whenever they want. Further, Celcom's own-branded IM service will allow subscribers to build their own IM communities and enable them to communicate over IM regardless of whether they are currently a member of any particular Internet IM community.

Celcom now will be able to extend interoperability to other operator networks in Malaysia using NeuStar's Interconnect Platform (ICP) and Hub, thus enabling any mobile phone user in Malaysia to communicate with any mobile phone user through mobile IM. This supports the GSMA's Personal IM initiative for operators to build on the success of SMS and create one interconnected global IM community.

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