Truphone Names New CEO

(Business News & Technology News, 13 Oct 2008)

Mobile network operator Truphone has named Geraldine Wilson, a former Vice President and General Manager of Yahoo!'s European mobile division, Connected Life, as its new Chief Executive Officer (CEO). The appointment is said to mark a new phase of growth for Truphone, which will increasingly aim to attract "typical" mobile phone users to its low-cost, mobile internet telephony service.

Wilson will join Truphone in early November after almost two and a half years at Yahoo!. In her previous role, she was responsible for growing the ISP's broadband and mobile business in Europe, her remit including business, marketing strategy and operations. She joined Yahoo! from Vodafone where, among others, she held the key positions of Chief Commercial Officer for Vodafone Sweden, and Managing Director of UK Content Services for Vodafone UK.

Before that, she was Managing Director of Vizzavi UK and Director for Prepay at Vodafone UK, where she was responsible for the successful launch of the company's "Pay as you Talk" proposition. In total she brings more than 20 years of product, marketing and sales experience in the mobile and telecoms industry to her new role.

Previous CEO James Tagg, who originally invented and developed the Truphone service with CTO and co-founder Alistair Campbell, moves to the role of Chief Architect.

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