Alcatel-Lucent Launches Next-generation Location-driven Services Platform

(Product News, 12 Sep 2008)

Alcatel-Lucent has launched the 5130 Geographic Messaging Services Platform (GMSP), a next-generation, location-driven services platform that supports the delivery of finely targeted "push" messaging, advertising and social networking services to mobile users based on their location.

The 5130 GMSP leverages unique Bell Labs innovations to dramatically increase the accuracy and timeliness of location-based services. The platform overcomes two of the key challenges in the delivery of such services by using sophisticated techniques to reduce the capacity demands on mobile networks and the consumption of battery life in mobile devices. Developed and commercialized by Alcatel-Lucent Ventures, the 5130 GMSP leverages new patent-pending technology to deliver the most advanced "geofencing" engine available in the industry today, ensuring that messages, promotions and ads can reach subscribers at the most appropriate time and place. Geofencing involves the establishment of a virtual "fence" around a particular location or individual. When a mobile phone user crosses a given "fence", it triggers the delivery of an SMS text message or multimedia message that is relevant to that individual and that location, such as a promotion for a particular store, or the presence of a friend or associate in the area.

Featuring innovative Bell Labs-developed algorithms, the platform is ideal for the introduction of next-generation mobile applications such as "proximity" marketing and social networking, "kid tracker", and other opt-in mobile applications developed by service providers, content suppliers and other third parties.

The 5130 GMSP Platform and application suite includes:
- 5130 GMSP Geofencing Engine: said to be the industry's most advanced fencing engine
- Geopepper Mobile Marketing Application: a white label service, which means it can be easily re-branded by the service or content provider, offering location-driven, mobile marketing capabilities to deliver timely information about retail businesses and promotions based on location and pre-defined end user interests
- Geopepper Social Networking Application for carriers: a white label service that offers location-driven social networking capabilities for mobile devices, delivering targeted content and buddy alerts based on end-user location

Alcatel-Lucent¡¯s 5130 GMSP was invented by Bell Labs, commercialized within its Alcatel Lucent Ventures organization and is now part of the Messaging Suite in Alcatel-Lucent's Applications portfolio.

Click here for more information on Alcatel-Lucent's GMSP

Click here for more information on Alcatel-Lucent


RELATED ARTICLES ON ALCATEL-LUCENT

Alcatel-Lucent Receives Mobile WiMAX Certification from the WiMAX Forum

Alcatel-Lucent Taps Camus, Verwaayen

Optical Network Hardware Sales Jump 14% in 2Q

Session Border Controllers Post First Sequential Decline Ever

Carriers Name Alcatel-Lucent, Ericsson and Nokia Siemens Top IMS Vendors

Alcatel-Lucent Supports Launch of World's First Commercial Trial of Mobile TV Service

India Vital to WiMAX's Global Influence