Gemalto Powers SIM-based Mobile TV Trial in Singapore with MediaCorp, MobileOne, SingTel and StarHub

(Business News & Technology News, 10 Sep 2008)

The world's first Open Mobile Alliance Smart Card Profile compliant mobile TV consumer trial is to be enabled by Gemalto's UpTeq mobile TV Subscriber Identity Module and viewership measurement service in Singapore. Working in conjunction with an advanced live measurement platform, the UpTeq SIM will study usage patterns, making it the ideal mobile content customer relationship management tool.

This consumer trial is backed by a strong industry-wide partnership comprising Singapore's leading media companies MediaCorp, StarHub and SingTel for the content provision, Singapore's three main telecom operators MobileOne (M1), SingTel and StarHub for the content delivery, Alcatel-Lucent for the Digital Video Broadcasting-Handheld (DVB-H) platform and Samsung for the mobile TV handsets.

The Open Mobile Alliance (OMA) Mobile Broadcast Services Enabler Suite (BCAST) is a globally recognised standard for mobile TV that specifies a variety of features amongst which is the use of a smart card for content protection. The smart card has always enjoyed recognition as the platform of choice for portable secure devices. The UpTeq Mobile TV SIM provides the end-to-end security needed for mobile digital television and is a simple, well-understood means for operators to market their services in any combination of post-paid, pre-paid or pay-per-use model.

Of particular interest to operators and content providers is the unique ability for the UpTeq SIM to analyse viewer usage patterns such as most viewed channel, duration spent viewing a channel and other channel switching patterns. The viewership measurement system records, organises and presents this highly valuable data for further analysis. This gives service operators a critical tool to observe and anticipate growth trends, and to identify problem areas that ordinarily are difficult to spot.

Trial participants have already been able to enjoy a rich variety of content as well as comprehensive telecasts of the 2008 Beijing Olympics.

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Click here for more information on Alcatel-Lucent


Alcatel-Lucent Supports Launch of World's First Commercial Trial of Mobile TV Service