STMicroelectronics' Decoder Technology Powers Proview Set-top Box in Brazil
(Product News, 3 Sep 2008)
Proview is integrating STMicroelectronics 's MPEG decoder technology in its new XPS-1000 digital terrestrial set-top box (SBTVD), which is said to be the first first STB in Brazil to use ST's new STi7101 low cost HDTV MPEG2/H264 single chip video decoder and will retail for about $180, significantly cheaper than existing equipment, bringing affordable digital TV to every sector of Brazilian society.
Digital terrestrial TV broadcasts in the new Brazilian SBTVD (Sistema Brasileiro de Televisao Digital) digital terrestrial TV standard began in December 2007 in Sao Paulo, with other major Brazilian cities such as Belo Horizonte and Rio de Janeiro following in 2008. With an estimated 60 million households in Brazil, digital STB is potentially a large market but a recognized obstacle was the relatively high cost of the STB equipment. In response to an aggressive target retail price challenge proposed by the Brazilian government, ProView, which established a factory in Brazil in 1999, initiated the development of the XPS-1000 and began working with application experts from ST's design centre in Sao Paolo in March 2007.
"The STi7101 platform, with its high level of integration and very competitive cost, was the natural choice for our new set-top box product families," says Tseng Ling Yun, CEO Proview Brasil. "We are proud that this new set top box, which was wholly developed here in Brazil, will enable millions of families to enjoy affordable digital terrestrial TV."
The STi7101 is the latest addition to ST's STB7100 family of high performance HDTV MPEG2/H264 single-chip video decoders. The STi7101 offers all the functionality of the STi7100 along with additional features such as an integrated Ethernet controller and MAC (media access controller), 64MB flash support and 256MB DDR interface.