MyNet Deal Opens GyPSii Up to 480 Million+ China Mobile Subscribers

(Business News & Technology News, 27 Aug 2008)

GeoSentric Oyj's GeoSolutions BV Business Unit (GyPSii) has signed an agreement with Nanjing MyNet Ltd to make the GyPSii mobile social networking platform available to customers of China Mobile, said to be the world's biggest mobile phone operator by subscriber numbers.

MyNet provides mobile services and applications to China Mobile's 480 million+ subscribers. The agreement with GyPSii means that MyNet will offer the full suite of GyPSii location and mobile social networking features and services to China Mobile customers.

The agreement has provisions for GyPSii to share revenues based on current business models for mobile social networking that provide a highly flexible and wide range of revenue streams, including both subscriptions and advertising revenues as the market evolves and matures.

GyPSii is the only mobile-centric application on the Chinese market to uniquely incorporate a broad range of location-specific functions and mobile lifestyle services—including user generated content, content-sharing, mobile content search and social networking, as well the ability to view it all on a map—in a single platform. Using GyPSii, users can access and enjoy "real-time" mobile features on their device, such as "Locating Friends" and sharing information on nearby point of interests, including places—restaurants, bars and clubs—contributed by friends and fellow GyPSii users.

GyPSii's PlaceRank technology will be utilized to deliver highly contextual and personally relevant user generated content, regional POI (points of interest) and location-targeted advertising to users.

Click here for more information on GyPSii

Click here for more information on GyPSii