Bluetooth's Growth Beginning to Reach Maturity

(Top News, 13 Aug 2008)

Bluetooth seems to have reached a maturation period with growth rates that, while strong, do not match the growth of the recent past, according to market research firm In-Stat. The Bluetooth chip market should benefit as new standards, such as Low-energy and High-speed Bluetooth, are expected to be introduced into devices beginning in late 2009, and in volumes beginning in 2010.

"These new silicon products will spur additional growth in Bluetooth-enabled product shipments, and High-speed Bluetooth ASPs (average selling prices) will help to keep revenues strong as other Bluetooth ASPs continue to decline," says Brian O'Rourke, In-Stat analyst. "Current market growth for Bluetooth devices is primarily attributed to sales growth in mobile phones, which is the top market for Bluetooth silicon shipments."

According to recent research by In-Stat, the growth of Bluetooth-enabled device shipments will increase by 26 percent in 2008, amid silicon manufacturers continuing rolling out of integrated radio chips with Bluetooth, Wi-Fi, GPS, and FM.

Click here for more information on In-Stat