Atmel Supports Digital Broadcasting Information Service at Beijing Olympics 2008

(Product News, 12 Aug 2008)

Atmel Corp. is supporting a new text-based information service for digital broadcasting, called Journaline, which will be integrated into several shuttle vehicles at the 2008 Summer Olympics in China. This service delivers passengers and drivers live news in a ticker format. Users can access current news information and track live sporting results directly from an in-car module with text-to-speech presentation or from a portable receiver with text presentation.

Atmel offers a complete DAB chipset solution for Journaline. It includes an RF frontend ATR2732 and a DAB-decoding baseband ATR2740. The ATR2740 baseband processor is a highly functional system-on-chip solution. Its flexibility enables easy implementation of application-related tasks. This chipset forms the hardware basis for the Digital Radio Box, Atmel's verification and visualization tool for data-based services, which is also used in the Journaline trials.

The Journaline data service was internationally standardized by the WorldDMB forum in September 2007. The data service is currently broadcast as part of DAB/DMB and DRM digital radio transmissions.

Click here for more information on Atmel's DAB products and the DAB Digital Radio Box

Click here for more information on Atmel

Click here for more information on Journaline


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