LG Telecom's CDMA2000 1xEV-DO Rev. A Data Service Flourishing in Korea

(Business News & Technology News, 12 Aug 2008)

LG Telecom's new CDMA2000 1x EV-DO Revision A (Rev. A) data service "OZ" (Open Zone) is flourishing in the highly competitive Korean wireless services market, adding about 100,000 new data subscribers per month. The service has already resulted in a 14 percent increase in data average revenue per user (ARPU) from the previous quarter and a total of 287,000 OZ subscribers at the end of July.

Launched in April 2008, OZ has gained market momentum by offering Korean consumers full-featured handsets with the compelling benefits of wireless broadband data services. The OZ service includes full browsing on the open Internet and unlimited fast data downloads, all at a flat-rate price. LG Telecom will expand its OZ service offering with 10 or more OZ-capable mobile handsets before the year end.

"The rapid subscriber growth that EV-DO Rev. A has brought to LG Telecom is a testimony to the consumer appeal of affordable broadband data services," says Perry LaForge, Executive Director of the CDMA Development Group (CDG). "Given the proven results we have seen from 41 other CDMA2000 operators around the globe who have deployed Rev. A technology, we can assume that this incredible growth rate will continue and further increase LG Telecom's data revenues."

OZ is based on a CDMA2000 1xEV-DO Rev. A network. The Rev. A mobile broadband technology offers peak data rates of 3.1Mbps in the forward link and 1.8Mbps in the reverse link. Rev. A is also a more cost-effective platform to deploy than other wireless broadband solutions.

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