ZTE Enhances 3G Mobile TV Experience at Beijing 2008 Olympic Games with First TD-SCDMA TV Handset

(Product News, 5 Aug 2008)

ZTE Corp. is enhancing 3G mobile TV viewing experience during the forthcoming Beijing 2008 Olympic Games as it officially rolls out U728, the industry's first TD-SCDMA TV handset capable of receiving crisp and quality TV signals. The new TD-SCDMA TV handset supports CMMB's (China Mobile Multimedia Broadcasting) mobile TV technology, and will be available in the domestic market in time for the Beijing Olympic Games.

The launching of the new U728 TD-SCDMA TV handset is the result of ZTE's continuous R&D efforts to help rapidly push the development and promotion of TD-SCDMA technology in China. TD-SCDMA is still in its initial stage of introduction in the mainland due to the absence of equipment that supports the standard. According to China-based market research firm SINO-Market Research, 71 percent of China consumers surveyed was interested in watching the 2008 Beijing Olympic Games on a TV phone, with 41 percent considering buying one to gain mobile access to the summer sports coverage. The availability of the new ZTE TD-SCDMA handset in the market is expected to further propel the adoption of the standard in China and play a significant role when 3G licenses are issued in the mainland by end of the year.

ZTE's U728 is a state-of-the-art dual-mode wireless technology that supports TD-SCDMA and GSM+CMMB, and will play a key role in ensuring a smooth and efficient mobile communication during the global event. Designed as a commercial Smartphone, it can simultaneously receive CMMB broadcasting signals, allowing users to watch Olympic programs anytime, anywhere on its 2.8-inch TFT LCD monitor.

The ZTE U728 TD-SCDMA handset is equipped with various 3G services capability such as WAP, VP, MMS, JAVA and video streaming to provide subscribers superb high-speed multi-media services over next-generation 3G network. In terms of channel reception, U728 is capable of smoothly receiving broadcast signals, and allows users to quickly switch TV channels in a fraction of a second. Initial industry users gave the handset a "thumbs up" and positive reviews for its excellent and high quality broadcasting images, reliable voice and visual synchronization features.

Sustaining the tradition of supporting global events
ZTE has been playing key roles in international events, having been one of the technology providers in the previous Athens 2004 Olympic Games. This time, the company has been selected by China Mobile to help construct TD-SCDMA network in several major Chinese cities for the Beijing 2008 Olympic Games to ensure the reliable and smooth operations of the its 3G network infrastructure.

In addition, ZTE is helping China Telecom's Shanghai IPTV in upgrading its network, the world's largest H.264 version, to 12M-bandwidth in order to satisfy the high demand for TV broadcast during the Games.

ZTE is also the largest supplier of TD-SCDMA handsets for the Olympic by supplying about 30 percent of the purchase order recently placed by China Mobile, thus making the company the biggest 3G provider of both network infrastructure and handsets for this global sporting event. The handset division was one of ZTE's fastest growing units last year, with year-on-year sales revenues growing by 69.16 percent, shipping over 30 million handsets in 2007.

Click here for more information on ZTE


RELATED ARTICLES

Q2 Mobile Base Station Contracts Jump Sharply as ZTE Edges Out Huawei

ZTE Wins InfoVision Award at Broadband World Forum Asia 2008

Zi Signs Decuma License with ZTE

ZTE to Develop Ethiopia Telecommunications' National Network

CDMA Open Market Handset Trials Reach Successful Conclusion in Indonesia

Global Base Station Unit Shipment Topped 1 Million Units in 2007

TD-SCDMA Surfaces into Commercial Daylight

Asia-Pacific Suppliers to Lead Global Cellular Modem Industry Shipment by 2013

ZTE to Build Zapp's 3G Network in Romania

ZTE Showcases Operations, Business Support Solutions at the Asia-Pacific Billing & Revenue Assurance Show

Global Mobile Handset Shipment Grew 17% YoY

ZTE's GSM Products Shipment Doubled in First Quarter

ZTE DSLAM Improves Operators' Carbon Footprint and Slashes Power Costs