Grameen Foundation, Bakrie Telecom and Qualcomm Join Efforts to Enable Affordable Telecom Access to Rural Indonesia
(Business News & Technology News, 30 Jul 2008)
Grameen Foundation, Bakrie Telecom and Qualcomm Inc. through its Wireless Reach initiative have launched the first Village Phone Program in Indonesia, branded as Uber ESIA, using 3G CDMA technology to provide affordable wireless telecommunications services for rural communities.
Uber ESIA, which means joint cooperation, aims to facilitate affordable telecommunications access in a sustainable, profitable and empowering way to rural Indonesia. Uber ESIA is one of many similar programs around the world already launched by Grameen Foundation as Village Phone Program. However, this is the first program using 3G CDMA, so users can access higher quality voice services and more advanced mobile applications, including high-speed data.
Grameen Foundation, Bakrie Telecom and Qualcomm will be working with local Indonesian microfinance institutions to enable microfinance clients to borrow the money needed to purchase a Village Phone "business in a box," which consists of a wireless 3G CDMA-based phone and charger, marketing materials, tariff posters, business cards and training materials. The Village Phone Operators (VPOs) will operate their businesses in rural villages where telecommunications services did not previously exist, renting the use of the phone within their communities on a per-call basis.
The Village Phone model enables everyone to benefit. Microfinance institutions provide financial services and earn income on the loan interest, as well as commissions from the sale of prepaid airtime to their clients. They also attract new clients who are drawn by the opportunity to start a technology-oriented business. Telecommunications companies benefit by tapping a new market. VPOs have strong, thriving businesses, and most importantly, individuals living in impoverished communities gain access to affordable telecommunication and information services linking them to their friends, family, business contacts and the world.
The VPOs provide affordable rates to their customers, while earning enough to repay their loan and earn a profit that will allow them to make investments in their family¡¯s health, nutrition and education, and in other business ventures. The project aims to empower underserved communities in rural Indonesia with mobile communications using Bakrie Telecom's Uber ESIA service based on 3G CDMA wireless technology.
Another positive point of this program is empowering women who live in rural area, since the main target is household community. Women have a significant role in helping the family's income, but they still have limited positions and access to economic resources. Central Statistics Agency data shows that out of a population of 97.5 million, only 35.4 million women (36.3 percent) are recorded as employed, from which 59.9 percent or 21.2 million graduated from elementary schools. Also, 26.3 million (74.28 percent) employed women work in an informal sector. Uber ESIA will facilitate them to gain additional income for their family.