On2 Technologies, CCTV.com to Deliver Video Coverage of the Beijing Olympics over the Web

(Business News & Technology News, 22 Jul 2008)

China Central Television's CCTV.com will use On2 Technologies Inc.' On2 Flix Engine to encode and publish new media video coverage of the Beijing Olympics. CCTV.com, the official internet and mobile phone broadcaster of the 2008 games, will deliver an exclusive video on demand service using On2 VP6-based Adobe Flash video across its network of more than 1,000 servers; bringing 24/7 accessibility of the 2008 Beijing Olympics to China's internet users.

By using On2's Flix Engine, CCTV.com will benefit from the latest encoding tools for the format, which deliver up to a 40 percent performance improvement over legacy VP6 encoders, and are particularly effective for encoding fast movement sequences characteristic to sports coverage.

"Our bandwidth costs are very high as we need to support a large number of concurrent downloads, and this will inevitably increase during the Olympics," says Shan Xiaolei, Director, Technology Management Commission, CCTV.com. "On2 has helped us quickly address this problem by contributing the Flix Engines we need to publish our sports coverage in TrueMotion-based Flash video."

By using On2 technology, CCTV.com is able to reduce the bandwidth needed to deliver high quality web video by as much as 40 percent. Following this initial collaboration, CCTV intends to expand the use of On2's solutions to deliver video across multiple screens.

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