Wi-Fi Alliance Announces Wi-Fi World Conference at Wireless China

(Business News & Technology News, 15 Jul 2008)

Wi-Fi Alliance will sponsor a special Wi-Fi focused sub-conference within the Wireless China Industry Summit event, which will be held on September 17 to 18 in Beijing.

Wi-Fi World will feature breakout sessions on Wi-Fi in the digital home, the role of Wi-Fi in handsets, and the continued roadmap of innovation in the technology. A technical training on testing of Wi-Fi products, including non-traditional products such as consumer electronics and phones, is also planned. Confirmed speakers for the event include representatives from Dell, Microsoft, Intel and Broadcom, as well as Wi-Fi Alliance executives.

"China is an exciting market for Wi-Fi products and services, and a central part of our strategy," says Kelly Davis-Felner, Marketing Director of the Wi-Fi Alliance. "Developing a program for Wireless China gives Wi-Fi Alliance and our member companies an important opportunity to reach out to device manufacturers and end users alike."

Wi-Fi is seeing tremendous momentum worldwide, especially in China. In addition to the Wi-Fi World event, Wi-Fi Alliance will host its fourth-quarter global member meeting in Shanghai in October. This event complements a year of member outreach events and media activities on the part of the organization. With CECT-Chinacomm's 2008 rollout of the phase one of wireless Beijing in conjunction with the Olympics, Wi-Fi technology has been afforded new prominence.

"Wi-Fi technology is clearly poised to experience strong growth in China over the next few years," says Kevin Li, telecom research director at In-Stat China. "While about 20 percent of internet households use Wi-Fi today, 67 percent of internet households plan to install networks soon plan to use Wi-Fi."

"What's more, there is keen interest in the next generation of Wi-Fi applications and devices. About half of Chinese Wi-Fi hotspot users have adopted Wi-Fi-enabled handset and 58 percent of cellular users in China want Wi-Fi on their next handset," Li adds.

"Wi-Fi is an important technology for China. Chinese consumers are increasingly embracing the benefits of Wi-Fi technology as Wi-Fi-enabled handsets and other electronics become even more prevalent," Davis-Felner says. "At the same time, Chinese companies are leveraging Wi-Fi in their business strategies to address the domestic and worldwide markets alike."

Click here for more information on the Wireless China Industry Summit

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