TI Intensifies Focus on Analog with New Strategic Business Unit

(Business News & Technology News, 14 Jul 2008)

Texas Instruments Inc. (TI) has appointed Steve Anderson to a Senior Vice President position, leading the company's new Power Management strategic business unit. The new Power Management organization is part of TI's analog business strategy to better focus on solving customers' analog, power management and energy efficiency design challenges.

TI has consolidated its analog power product lines into a single Power Management strategic business unit to place it alongside TI's High-Performance Analog and High-Volume Analog and Logic businesses. The three businesses will apply their unique customer and technology resources to provide power architecture, signal chain and application-specific solutions, respectively.

"By establishing three dedicated analog businesses, we further strengthen our ability to provide solutions for our customers and become an even more valued analog supplier to them," says Gregg Lowe, Senior Vice President for TI's Analog business unit. "In his new role, Steve will provide strategic leadership to take advantage of our technical expertise and customer relationships to meet the demanding power management challenges facing system manufacturers worldwide."

Anderson now reports to Lowe. Bringing more than 19 years of experience in the power supply industry, Anderson has had several leadership positions, most recently leading TI's System Power Management business in High-Performance Analog. He came to TI in 1999 as part of the company's acquisition of Power Trends, a Chicago-based power module provider, which Anderson joined in 1989.

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