Mobicom to Launch Celltick's LiveScreen Media Service

(Business News & Technology News, 1 Jul 2008)

Mobicom, Mongolia's first mobile operator, will employ Celltick's LiveScreen Media platform to broadcast meaningful and relevant content to their subscribers' idle screens using cost effective cell broadcast technology. Celltick is a pioneer of mobile idle screen marketing solutions.

Mobicom's subscribers will receive message teasers with an easy and intuitive click-through process enabling them to access further information. The teasers will arrive on the handset¡¯s idle screen, creating a simple and non-intrusive communication channel.

LiveScreen Media's cell broadcast technology enables operators and brands to fully utilise the idle screen's potential as a marketing communication channel. Operators can target content messages and advertising to individual preferences based on past activity, ensuring that subscribers receive the information that is most relevant to them.

Click here for more information on Celltick

Click here for more information on Mobicom