Broadcom's Media PC Technology Enhances Multimedia Performance of UMPCs and MIDs

(Product News, 4 Jun 2008)

Broadcom Corp.'s BCM70012 and BCM70010 media PC solutions are enabling seamless video and audio playback of high quality video for the emerging ultra-mobile personal computer (UMPC), mobile Internet device (MID) and x86 embedded appliance markets. As multimedia content on the Internet becomes higher quality and more compressed, the Broadcom's media PC solutions provide high performance multimedia decoding, at low power, enabling PC OEMs to integrate seamless playback of high-quality, more-compressed video in a small, low-cost form factor.

The BCM70012 (for PCI Express applications) and BCM70010 (for PCI applications) act as multimedia hubs, providing advanced Internet multimedia capabilities and file playback in small UMPC or MID form factors, while delivering extended battery life, low power and a rich multimedia experience to this new class of low cost media PC devices.

The BCM70012 and BCM70010 are Broadcom's media PC solutions for enabling the flawless playback of high definition (HD) or highly compressed standard definition (SD) video content across a wide range of PCs in the industry. The media PC solutions lower CPU utilization and integrate seamlessly into Windows Vista, Windows XP, and Linux environments, enabling mainstream PCs (with integrated graphics) to playback high definition content from a Blu-ray Disc, as well as from highly compressed HD or SD downloaded or broadcasted content. The Broadcom media PC solutions are available in three add-in card formats (including desktop PCI Express, PCI Express mini-card or ExpressCard 34), and as a chipset solution for PC motherboard applications.

Leveraging Broadcom's widely deployed and field proven technologies in the high definition set-top box and consumer Blu-ray player markets, the media PC technology provides the highest quality video playback of multi-format (VC-1, H.264 and MPEG-2) HD or SD content for the mainstream PC market. With total power consumption of approximately 1.5W, Broadcom's media PC solutions help extend battery life on UMPCs, MIDs and notebook PCs.

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