Small Businesses Offer Large PBX Opportunity

(Business News & Technology News, 15 May 2008)

Small organizations make up the largest customer segment in the market in terms of telephony equipment spending worldwide, according to a new report from market analyst Infonetics Research. In addition to representing the largest customer segment, small organizations will also experience the highest PBX sales growth rates over at least the next four years.

"Small organizations are the most common size of organization, especially in Europe and Asia Pacific, and so account for the bulk of IP and TDM PBX spending. In addition, they have high birth rates, a prime driver for PBX sales, which is fueling future growth," says Matthias Machowinski, Directing Analyst for enterprise voice and data at Infonetics Research. "The story is different in North America, where large organizations dominate. Organizations here are almost three times as large as in Europe. But the growth opportunity for large organizations is in EMEA, APAC, and CALA, as they seek economies of scale, and capitalize on trade opportunities."

Other highlights from the report include:
- Medium organizations represent the second largest customer opportunity in the enterprise telephony market, exhibiting characteristics of both the small and the large segment: some are expanding rapidly, others mature with predictable and consistent expenditures

- In North America, more than a third of all IP PBX and TDM equipment revenue is derived from large organizations, the highest portion in any region

- TDM systems are disproportionately bought by micro and small organizations

Click here for more information on Infonetics Research