Purple Labs' new Purple Magic phone, which is based on NXP Semiconductors' Nexperia Cellular System Solution 7210 for 3G, is the industry's first sub-$100 3G Linux mobile phone. The Purple Magic is a 3G Linux reference feature phone offering video telephony, music playback, high-speed Internet browsing and video streaming.
The 3G Linux phone, which is a LiMo Platform Type I device, will serve as a reference product for ODMs and phone manufacturers wanting to accelerate time to market for low-cost 3G handsets.