Fairchild Semiconductor Receives Supplier Award from Longcheer

(Business News & Technology News, 28 Apr 2008)

Fairchild Semiconductor has received an Excellent Supplier Award from Longcheer, an independent design house for mobile handsets in China. Fairchild has been providing its power management and analog switch solutions for Longcheer's mobile handset designs for more than five years.

The rapid growth of consumer demand for more multimedia features in handsets requires innovation and greater power efficiency to support advanced functionalities in applications such as high-definition cameras, stereo sound, CD-quality MP3 players and navigation. By presenting this award, Longcheer endorses Fairchild's extensive product portfolio, and strong technical and delivery support services, all of which enable handset OEMs to innovate more quickly, efficiently and broadly.

"Our Excellent Supplier Award is given to companies who help us design competitive mobile handsets with their innovative technologies, products and support," says Dr. Junhong Du, CEO of Longcheer. "Fairchild's excellent technical and delivery support is instrumental to our business, and our relationship over the last five years provides the foundation to future collaborative efforts that will lead to more successes to Fairchild and Longcheer."

Fairchild's ongoing focus on power and energy efficiency, and the relentless implementation of its clearly-defined China business strategy, has been the key to its success in China. Increasing demand for mobile phones and portable devices generally means higher power consumption. However, these appliances are designed and manufactured so that they are as energy-efficient as possible. Fairchild provides energy efficient solutions and is a world leader in power semiconductor products for today's electronic appliances.

"Winning the Excellent Supplier Award is recognition of Fairchild's long-term commitment to Longcheer and the Chinese mobile handset industry," says Benjamin Tan, Fairchild's Regional Vice President, Sales, China and SEA. "We will continue to work closely with Longcheer to deliver high-quality product performance and bring positive user experiences to the mobile industry."

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