3G Strategies Continue to Evolve in Asia-Pacific

(Business News & Technology News, 23 Apr 2008)

By Stephen Las Marias, Editor


Since its first launch in the region, 3G strategies have continued to evolve in the Asia-Pacific. According to market research firm Ovum, one of the key changes is in operators 3G content positioning, driven by the industry-wide convergence and the rise of the mobile Internet.

Analyst Nathan Burley says operators are now beginning to realise they can position as more than just an end-to-end integrated access, content and service provider.

Content and applications delivered in a neatly packaged 3G portal is no longer the only goal for all operators, but positioning as an enabler of third party content or as an access-only "bit-pipe". An increasingly typical operator description of its mobile data strategy is "bringing the Internet experience to mobile".