Nu Horizons Electronics Inks Distribution Agreement with Zilog

(Business News & Technology News, 22 Apr 2008)

Nu Horizons Electronics Corp. has signed a distribution agreement with Zilog Inc. to distribute Zilog's full portfolio of 8-, 16-, and 32-bit system-on-chip (SoC) solutions within Asia Pacific, which covers Australia, China, Hong Kong, India, Malaysia, Singapore, Taiwan, Thailand and Vietnam.

"In the past year, under Zilog's new management team, we have proliferated our solutions at a rapid pace so much so that sales of our new products and solutions now represent more than 55 percent of total sales," says Rick Bosshardt, Vice President of worldwide distribution at Zilog. "At the same time, we have been busy in identifying new opportunities to drive sales growth of all of our products, particularly in the Asia-Pacific region where we see a great opportunities for our three key businesses: secure transactions, embedded flash and universal remote control solutions. This new agreement with Nu Horizons is an opportunity to build on this strategy and expand our growth opportunities still further. The strong demand creation culture and success that Nu Horizons has demonstrated fits well with our strategy, new product introductions and advanced technology roadmaps."

"The addition of Zilog's brand, along with their experience and intellectual property in successful microcontroller and SoC development, is a valuable addition to our portfolio," comments Wendell Boyd, President of Asia Pacific at Nu Horizons. "We see tremendous potential in a fast-growing, local design environment, especially within our customer base and Zilog's target markets."

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