Bango Analytics Releases Benchmarking Data for Mobile Advertisers

(Product News, 2 Apr 2008)

Bango has published click through and conversion rates from mobile advertising campaigns to help marketers measure the success of their campaigns. Banner and text ads on mobile websites typically have a click through rate of 2 percent to 8 percent with a conversion rate of 2 percent to 5 percent, which can be as high as 12 percent on some networks. This data was collected by Bango customers who use Bango Analytics to measure their mobile marketing campaigns.

Data clearly shows that when the offer is closely aligned to the needs of a particular consumer profile, click-through and conversion rates increase, often doubling. Using Bango Analytics mobile site owners can determine the characteristics of those most receptive to their marketing message. This information is then used to focus marketing campaigns on the countries, networks and handsets which return the highest conversion rates.


The key to a successful mobile advertising campaign is buying traffic from the right mobile network as the subscriber profile of each varies—some have a younger demographic, others more professional users or more willing to try out innovative, new services.

It is easy to insert tags or tracking links into the mobile site to identify traffic from advertising campaigns and search keywords. Data collected can quickly be analyzed to determine the return on investment from each campaign. Bango Analytics operates as a hosted service, allowing mobile website owners anywhere in the world to connect their sites to the Analytics service in minutes and start getting results free of charge.

Click here for more information on the Analytics service

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