Spreadtrum Announces New AVS Video/Audio Decoder Chip

(Product News, 24 Mar 2008)

Spreadtrum Communications Inc. has launched its new AVS video/audio decoder chip, the SV6100, which is designed for several fast growing, emerging video/audio markets in China, including the IPTV, digital television, and satellite segments.

Spreadtrum's SV6100 is an integrated AVS/MPEG-2 set-top-box decoder chip, which supports AVS and MPEG2 SD video and most popular audio standards (including MPEG-1 Layer I&II, AAC, AVS). The SV6100 features the combination of a high performance transport processor, video/audio decoder, and a display controller with scaling. Utilizing advanced technology that integrates critical software with the hardware processing system, Spreadtrum's SV6100 combines strong processing capabilities with multimedia functions to produce a robust commercial solution with low cost and low power consumption. This highly integrated platform solution should provide designers the flexibility of matching various matured solutions with cost and time-to-market requirements.

The SV6100 contains key functions designed to support both current and future digital TV set-top boxes (STB), and can be applied to IPTV, cable digital TV, digital satellite TV, and DMB-T transmission standards based products. Compared with the SV6111, the SV6100 provides a full set of AVS SD (standard definition) decoder functions while still maintaining a low cost and low power design. It provides flexible integration capacities to a host chip on existing application platforms, which should help system designers generate quick time-to-market AVS based or multi-standard based IPTV STB models.

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