Qualcomm Acquires Wireless Content Discovery and Recommendations Technology Provider Xiam Technologies

(Business News & Technology News, 13 Mar 2008)

Qualcomm Inc. has acquired Xiam Technologies Ltd (Xiam), an Ireland-based pioneer of wireless content targeting solutions. Xiam's My Personal Offers System (MPOS) provides targeting and personalization technology that accelerates discovery and individualizes the user experience by presenting relevant content offers and advertisements to consumers.

Xiam's MPOS technology enables mobile operators and brands to make personalized recommendations to individual consumers that are tailored to their unique tastes and preferences using advanced profiling techniques. Consumers can receive personalized offers of new and relevant content over wireless and Web channels, both before and after purchase. MPOS also leverages demographic, contextual and behavioral profiling to enable true one-to-one mobile advertising. Coupled with the global reach of Qualcomm's ecosystem, MPOS will provide a powerful way for operators and brands to quickly and easily target their customers with relevant content offers and advertisements.

Qualcomm plans to continue to offer MPOS as a standalone product through Xiam as a wholly owned subsidiary, as well as offer the targeting technology as part of its core solutions and products to present operators and brands with powerful subscriber intelligence and personalization tools that help spur wireless data growth.

Qualcomm will pay approximately $32 million for Xiam and estimates the acquisition will be neutral to FY08 earnings per share.

Founded in 2004 and funded with venture capital from Delta Partners and Enterprise Ireland, Xiam is a software company that provides personalized targeting and recommendations technology that enables wireless operators to interact directly with individual customers offering them meaningful, timely and relevant content offers, promotions and advertisements through all wireless channels including WAP, Web and outbound messaging. These individualized offers enable the wireless operator to increase mobile content revenues dramatically, drive discovery of new and relevant products and services, and accurately target customers with meaningful advertisements while enhancing the customer experience and retention.

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