CEVA and NBICC Collaborate to Add China's AVS Video Standard to CEVA's Portfolio of Audio/Video Codecs

(Business News & Technology News, 12 Mar 2008)

CEVA Inc. will collaborate with Ningbo CAS IC Design Center (NBICC) to add China's Audio Video Coding Standard (AVS) to the portfolio of codecs available for CEVA's MM2000 programmable multimedia platform. The addition of AVS to CEVA's multimedia software offering for the Mobile-Media family will allow SoC designers to target emerging AVS-based applications with highly competitive products for the Chinese market.

AVS is China's national audio/video codec standard and offers a similarly efficient, cost-effective alternative to the industry's rival advanced standards such as H.264 and VC-1. Initial deployments of AVS-based applications in China are targeting IPTV services, where China Netcom, one of the country's largest wired-telecom companies selected AVS for their IPTV deployment. Other applications for AVS include mobile TV and portable multimedia players.

The implementation of the NBICC AVS codec on CEVA's fully programmable MM2000 platform will enable both new and existing customers to rapidly develop and deploy AVS-based products. For MM2000 customers, the AVS codec can be licensed and implemented on their MM2000 based application processors via simple software upgrade, without requiring any modifications to the hardware. With the addition of the AVS standard to its portfolio of codecs, CEVA's MM2000 platform now supports the most video codecs of any fully programmable multimedia solution, including H.264, MPEG4, DivX, RealVideo, H.263 and VC-1.

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