Texas Instrument's OMAP 3 Chip Brings HD Camcorder and Full-page Web Browsing to Mobile Devices
(Product News, 15 Feb 2008)
Texas Instruments Inc.'s new OMAP3440 applications processor brings full HD camcorder functionality to mobile devices, giving users the ability to record high-definition (HD) video, as well as enjoy new applications enabled by the large displays in the latest smartphones and mobile internet devices (MIDs).
TI's new OMAP3440 processor leverages the company's high performance IVA multimedia accelerator to support 720p HD video record and playback, unleashing user creativity behind the lens. With integrated camcorder capabilities, consumers will be able to record HD video on-the-gofor playback on an HD television at home or to quickly post and share with friends from a mobile device.
The OMAP3440 also packs the optimal combination of high-performance and low-power to deliver a robust Web browsing experience for the burgeoning MID market, making it possible for consumers to view content in full-screen mode and enjoy content in any format. The OMAP3440 integrates a superscalar ARM Cortex-A8 running at 800MHz, providing the performance headroom to enhance applications that take advantage of larger displays in MIDs.
TI is also introducing a new low-cost development kit aimed at stimulating innovation and fostering growth for OMAP-based Smartphones and MIDs. The company has teamed with LogicPD to launch the OMAP3430-based Zoom Mobile Development Kit (MDK), which can be used with a variety of operating systems and provides an affordable way for developers to quickly design on the OMAP 3 platform.