INSIDE Contactless Wins GSMA Innovation Award

(Business News & Technology News, 13 Feb 2008)

INSIDE Contactless' MicroRead product was selected as the winner of the coveted GSM Association (GSMA) Mobile Innovation Global Award 2008 for Most Innovative Device-Centric Technology.

"The Award validates our approach to Near Field Communication and rewards many years of commitment to innovation, research and development," said Remy de Tonnac, Chief Executive Officer of INSIDE Contactless. "The MicroRead chip's innovative NFC interface opens a wealth of opportunities for the whole mobile ecosystem to elevate device capabilities and new service offerings so that the consumer can enjoy a much richer mobile experience. We were honored to be chosen as a finalist and thrilled to win."

The company's MicroRead chip has been adopted by several major handset manufacturers across the globe. The NFC chip is also a key component of the GSMA's Pay-Buy-Mobile initiative, a program that provides a single approach to enabling contactless payments using mobile phones. Mobile operators in Australia, France, Ireland, Korea, Malaysia, Norway, The Philippines, Singapore, Taiwan, Turkey, and the U.S. have implemented the MicroRead chip in handsets used in the Pay-Buy-Mobile program.

INSIDE's third-generation MicroRead RF chip provides the broadest range of Near Field Communication (NFC) options that enable numerous new contactless applications. When incorporated into cell phones, PDAs or PCs, MicroRead chips enable them to operate both like RF readers and contactless smart cards or RFID tags. Handset manufacturers, mobile operators, and third-party application developers can now offer applications that range from access control, to merchandise tracking and logistics, to revitalizing legacy Radio Frequency Identification (RFID) applications. MicroRead products are self-powered with a battery-off mode, and include the company's innovative multi-host router technology, which allows secure elements, such as SIM, SE, or SD cards to be incorporated into applications.

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