Haier Mobile and NXP Semiconductors Team Up to Deliver EDGE Experience to Chinese Users

(Top News, 15 Jan 2008)

Haier Mobile and NXP Semiconductors will form a strategic collaboration that commits Haier to adopt NXP's solutions for its EDGE mobile phones.

The strategic collaboration between the mobile terminal manufacturer and the upstream chip supplier will fully consolidate the technological and market advantages from both companies, further driving widespread deployment of EDGE technology in the domestic Chinese market. As a result, Haier's mobile users will be able to enjoy faster and more convenient mobile data services including streaming media and high-speed networking, as well as richer mobile entertainment experiences such as video and gaming. NXP's Nexperia cellular system solution 6120 / 5210 have already been adopted by Haier in several EDGE mobile phones, with the latest models to be available to the market in January 2008.

Based on the strategic collaboration with NXP, Haier will leverage NXP's solutions to develop and successfully launch more powerful EDGE mobile phones in 2008.

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