First Hop Launches Wireless Broker Suite

(Product News, 28 Sep 2007)

First Hop has announced the availability of new releases of all the key products in the First Hop Wireless Broker suite. The integrated suite of First Hop products form a powerful service delivery platform for personalised content services, third party content provider management, and intelligent promotions.

While new types of technologies and infrastructure, such as mobile TV and IMS, are making their gradual entry into the market, SMS, MMS, WAP and content downloads continue to form a clear majority of value-added services (VAS) revenues. To help operators further enhance and expand their offerings, First Hop launches substantially enhanced versions of its Message Router, Service Manager, Wireless Internet Router, Business Reporting Module, Campaign Module, and Subscription & Profile Module. The new releases meet the continuously increasing performance requirements as well as add features to drive up the value and usage of mobile value added services.

Timo Ahomäki, CTO, First Hop, said: "First Hop's roadmap closely follows the requirements of our customer base. It is exciting to see how much of the Telco 2.0 promise we can deliver already today with existing messaging and browsing technologies, without a need for a full IMS network upgrade. Our aim is to bring the internet rhythm into mobile operator services, and help our customers move quickly into new areas of growth while leveraging already proven content services to the maximum."

The product suite that serves a base of over 60 mobile operators provides powerful tools both to create, manage, analyse and develop their services portfolios, while capturing new revenue streams from the advertiser and media communities.

Highlights of added functionality include significant performance optimizations, a new graphical user interface layer for improved user-friendliness of the workflow-based service provisioning and management tools, as well as improved transaction data analytics and a business intelligence extranet.

The new product releases will be available for customer deliveries starting from Q4/2007.

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