Openwave announces Contextual Merchandising solution

(Product News, 27 Feb 2007)

Openwave Systems has announced the Openwave Contextual Merchandising solution, an end-to-end targeted content and promotions solution that will help drive the consumption of mobile content and create off-deck revenue opportunities for mobile operators.

The Openwave Contextual Merchandising solution enables delivery of personalized mobile content and advertising recommended to subscribers based on their user context and profile. To help monetize off-deck traffic, operators can create opportunities to promote and merchandise complementary content and services as well as deliver relevant, targeted third-party advertising. Solution is powered by Openwave Profiling and Personalization System (OPPS).

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