LG Electronics and Yahoo! announce strategic mobile partnership

(Business News & Technology News, 23 Feb 2007)

LG Electronics Inc., a leading worldwide provider of advanced wireless handsets and accessories, and Yahoo!, a leading global Internet company, recently announced a new strategic global partnership to distribute Yahoo!'s industry leading services on tens of millions of LG mobile phones in more than 70 countries around the world. Beginning later in 2007, LG will pre-load Yahoo! services, including Yahoo! Go for Mobile 2.0, Yahoo! Mail and Yahoo! Messenger on many of its mobile phones. The recently launched Yahoo! oneSearch, an entirely new search experience designed to give consumers instant answers on their mobile device, will also be available.

"Building on our efforts to set new standards for wireless handsets, we are excited to partner with Yahoo! to offer extra value to consumers with enhanced mobile Internet experiences," said Paul Bae, Vice President, Product Planning Team, LG Electronics Mobile Communications Co. "Our leading mobile devices, combined with innovative Yahoo! services, will provide consumers with easy access to their favorite Internet services and make it easy for them to stay connected to what's important to them on the go."

"Yahoo! is partnering with the leading companies in the mobile industry to bring our innovative services to consumers' fingertips around the world," said Marco Boerries, Senior Vice President, Connected Life, Yahoo!. "By bringing our exciting services such as Yahoo! Go 2.0 to LG's mobile devices, we can give tens of millions of consumers the powerful and entertaining mobile Internet experience they want."

The recently launched Yahoo! Go 2.0 service looks to redefine the mobile Internet experience for consumers through a unique product design, ability to personalize with content from across Internet and a reinvention of search for the mobile phone through Yahoo! oneSearch. The innovative carousel design of the service makes it simple for consumers to navigate the selection of Yahoo! Go widgets, personal channels for email, local information and maps, news, sports, finance, entertainment, weather, photo sharing and search. As a result, millions of LG mobile device owners will be able to easily use Yahoo!'s innovative services to stay informed, entertained and in touch with their Internet community.

Through this new partnership, the companies will focus on extending their leadership in the mobile industry. LG mobile phones with Yahoo! services will be available to consumers through both mobile operators and direct distribution channels. In addition, LG and Yahoo! will explore extending Yahoo! services to LG connected consumer electronic devices.

"As consumers become more accustomed to the idea of having personalized electronic devices, we will be able to offer them the most convenient, most customized services on the largest range of products," Bae added.

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