HBO Mobile, Cingular Wireless Extend 'Entourage' to Wireless Phones

(Business News & Technology News, 27 Jul 2006)

Cingular and HBO have launched mini-episodes of the "Entourage" series available only to Cingular Video customers who subscribe to HBO Mobile. The Entourage made-for-mobile episodes are true extensions of the program fans enjoy on HBO. They are written by the same writers and producers, and have the same characters and actors.

The premise of the made-for-mobile "Entourage" story is (appropriately): Johnny Drama makes a "cellivision" show. Customers can view a series of short vignettes based on this premise as they continue to enjoy the adventures of the friends from Queens on the Hollywood road to fame and fortune. "The episodes are short and funny -- just the kind of entertainment mobile customers want," says Burbank.

Cingular Video subscribers can also enjoy full-length episodes from the first season of "Entourage," plus episodes from "Sex And The City," "Curb your Enthusiasm," and Dane Cook's "Tourgasm." These episodes have been segmented into chapters so Cingular subscribers can relive their favorite moments and share them with their friends.

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