AIRTEL to Launch Online Games On Demand Service

(Business News & Technology News, 27 Jul 2006)

Airtel Broadband & Telephone Services, India’s private broadband and telephone service provider, has introduced its Games on Demand Service as part of its endeavour to offer rich broadband content to its customers. The service was launched by cricketing maestro Sachin Tendulkar by playing online rally game.

Internet has transformed the world and broadband has opened the doorway to a digital world that offers a host of exciting possibilities. Airtel Games on Demand is a suite of online games designed to give consumers a never-before online gaming experience. This service will enable consumers to enjoy unlimited access to blockbuster games through the Airtel Broadband Consumer Portal, for just Rs 199 per month. Airtel has partnered Indiagames to bring this service to its broadband customers.

"Today, customers are looking for rich content to enhance the overall broadband experience. As a leading service provider, we aim to offer the hottest on-demand content through as many channels as possible," said Mr. Akshay Kumar, Chief Marketing Officer, Airtel Broadband and Telephone Services. He added, "Online gaming is fast gaining popularity across the world and with Airtel Games on Demand, we are gearing up to give our customers a cool and enhanced gaming experience with the power of a high-speed network."

Click here for more information