OMRON will be launching an SMD Polymeric Antenna for short-range, wireless Ultra-Wideband (UWB) applications. Driven by consumer demand for simple wireless functionality, "point-and-shoot" usability and increasingly mobile lifestyles, the wireless communications market, led by Bluetooth and wireless LAN, has shown phenomenal growth over the past few years. UWB is now attracting particular attention as a solution for high-speed, high-volume reliable data transmission over short distances. UWB is a recently commercialized short-range wireless technology, expected to be widely adopted in consumer goods. Applied in dongles, personal computers, printers, mobile telephones, digital televisions and DVD players, UWB functions as a low-power-consuming wireless USB (universal serial bus), allowing users to transfer large amounts of data rapidly between various devices in close range. For example, UWB makes it possible to transmit high-definition video data wirelessly between a high definition digital TV and DVD player, thereby eliminating the need for expensive an d unsightly wires.