China Unicom Chooses GyPSii for 3G Mobile Social Networking in China

(Business News & Technology News, 20 Jul 2009)

GeoSentric Oyj, developers of the GyPSii mobile social networking application, announced its partnership with China Unicom’s Shanghai Unicom, to become the premier mobile social network solution for its new consumer 3G SNS Service, UniSpace.

More than 5 million Shanghai Unicom customers are now able to download the GyPSii client directly on to their mobile device from the UniSpace website. This roll out will expand to 130 + million subscribers in China. As part of the GyPSii community, UniSpace members can immediately start to create “geotagged” content for sharing in “real-time” with friends, family and the growing global community of GyPSii members.

The content that UniSpace members create becomes true Internet-searchable destinations and experiences, available for all GyPSii friends and communities across the globe to immediately find, share and comment on.

“GyPSii’s ability to deliver an all-in-one, location-aware mobile social networking experience is proving extremely popular in China, with people using the application to create and share content, as well as connect with each other across a range of networks and devices,” said Mr. Lu Dongliang, Deputy General Manager of Shanghai Unicom. “With its fast-growing community and unique, intuitive user experience, GyPSii was the natural choice as a mobile social networking partner. We expect the new UniSpace offering to play an important role in driving the success of our 3G Value Added Service.”

GyPSii uses various handset location technologies – including GPS, A-GPS and cell ID – to allow Shanghai Unicom customers to automatically tag their location with photos, video, status updates and other information, for sharing their experiences in real-time.

GyPSii is available for UniSpace customers to use on a wide range of mobile devices, including Java, Symbian and Windows Mobile phones. Further mobile platforms will follow shortly.

“After GyPSii and Shanghai Unicom’s success working together during the Olympics in 2008, we are delighted to deepen this important relationship and open up GyPSii to the wider community of Unicom’s millions of subscribers,” said Dan Harple, Executive Chairman of GyPSii. “Our goal is to have GyPSii on the world’s most popular networks and devices, for mobile consumers worldwide to use and enjoy in all the world’s most popular regions. Shanghai Unicom is an important and valued partner. Their 3G leadership in China, coupled with GyPSii’s seamless “create, share, connect” model, provides a valuable new mode of communicating for Shanghai Unicom users. Our partnership truly enables Shanghai Unicom customers to create a new “people powered index” using GyPSii on their powerful 3G network. We look forward to welcoming UniSpace customers as new GyPSii users, who will use the application to connect and share their mobile lives with others. This, in turn, will help Shanghai Unicom to acquire new 3G customers, retain existing subscribers and importantly boost revenues.”