Siano Brings Mobile TV to NVIDIA's Tegra Platform

(Business News & Technology News, 9 Jun 2009)

Siano Mobile Silicon, a global mobile digital TV (MDTV) chip maker, announced that its multi-standard mobile TV receiver chip, the SMS1150, has been selected by NVIDIA, a world leader in visual computing technologies, to power its new reference platform. Embedded within NVIDIA's Tegra netbook reference design, Siano enables high-resolution mobile TV, complimenting additional multimedia-rich features of the Tegra netbook platform.

The platform is based on the Windows CE operating system and offers, in addition to mobile TV, an array of advanced features: full desktop web browsing, including streaming video, ultra-low power audio playback, and up to 1080p HD video playback. Siano's SMS1150 multi-standard receiver chip, embedded inside the new platform, enables both standard-definition (SD) and high-definition (HD) mobile TV for portable devices. Supporting broadcast of DVB-T, ISDB-T, DVB-H, DAB, T-DMB and CMMB TV signals, Siano's global footprint of MDTV reception enables NVIDIA to extend its market reach of the Tegra platform.

Michael Rayfield, General Manager of the Mobile Business Unit at NVIDIA, commented: "Siano's technology will enable us to offer our mobile platform to a wider global market. In launching a feature-rich platform, our focus is on enabling the ultimate end-user experience, and Siano's SMS1150 chip provides us with the quality and reliability assurance imperative for this experience."

Alon Ironi, Siano CEO, added: "The development with NVIDIA marks endorsement by a tier-one leading platform provider, of Siano's leading technology and products. We observe a strong trend of users demanding convergence of entertainment and practical functions on a single mobile device, and NVIDIA's new platform exactly meets this requirement, with an abundance of features on a slim, user-friendly mobile device. We look forward to helping NVIDIA bring this platform to commercial use by multiple device makers worldwide. "